Virtual Hospital Marketing Educational Series: July 28, 2020

Virtual HMN

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About This Class

Strategic Messaging In and Around COVID 19
KATHY GAUGHRAN, HEALTHCARE SUCCESS
The development and implementation of strong messaging, and intentional strategic delivery of that message, is vital to a hospital’s survival during a market wide pandemic. This session will demonstrate strategies that will educate you on how to hold onto the patients you have, increase your base, and consistently deliver a resonating brand.

4 Common Fears on Returning to Care and How Healthcare Content Can Help Alleviate Them
JASON SKINNER, TRUE NORTH CUSTOM
Healthcare marketers are facing dual threats due to COVID-19: consumers delaying care and declining revenues. Understanding your community’s most common fears is mission critical to overcoming both challenges, and content marketing can alleviate those concerns and instill confidence in a safe return.

*Sponsored Session* Healthcare Patients are Not Defined by Their Demographics
STEPHEN HEITZ, LAVIDGE
TIM TRULL, LAVIDGE
Patient attitudes have a greater impact on healthcare decisions than age, gender or any other demographic. That’s why understanding attitudinal segments is an essential tool for successful marketing in the healthcare industry.

Hospital Marketing in Today’s Media World
BRAD SEITTER, TVB
Hospital Marketing in Today’s Media World showcases the research successful hospitals use to plan their media allocation. Backed by the most recent independent third-party marketing data on the market, Brad Seitter will share the strategies and formulas used by hospitals to grow their brands.

Influencing Physician Referral Decisions and Improving Care Coordination
SCOTT WEINTRAUB, RELEVATE HEALTH GROUP
The Pharmaceutical Industry spends $10 billion a year on consumer/patient marketing. How much do you think they spend of Physician Marketing? $20 billion! After working for Pfizer, Scott Weintraub, from Relevate Health Group, has mastered best practices on reaching influencing physician behavior. Relevate Health Group is using that knowledge to support health systems to influence physician referral decisions and improve care coordination. With an ever-increasing need for clear and effective communication from hospital to a physician, and physician to physician, hear these tricks of the trade and learn how to apply that pharma best practices to engage physicians and address referral leakage.

Agile Marketing: Managing Change in Your Health Care Organization
STEPHEN HEITZ, LAVIDGE
TIM TRULL, LAVIDGE
Join Stephen Heitz and Tim Trull as they reveal their top five tips for healthcare organizations to manage through change. Takeaway insights include becoming open to embracing change, exploring ways to research the new opportunity, digging into how to learn what makes your customers tick, committing to building a foundation of trust, and why being agile is necessary to capitalize on opportunities.


Thank You to Our Sponsor

Lavidge