Virtual DTC Educational Series: June 16, 2020

Virtual DTC National

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About This Class

How the COVID-19 Pandemic Impacts Patients

CHEMELLE EVANS, SNOW COMPANIES

What challenges have patients been facing since the beginning of the pandemic? What are their foremost fears? How have they changed the way they seek information and adjusted to the new norms? What do they expect from pharma as they are looking for solutions? Join Chemelle Evans as she presents a 678-person survey that can shed some light on these questions.


Front-Line Treating Physicians & Patients: COVID-19 Tracking Findings

DANIEL FITZGERALD, INCROWD

MEGHAN OATES-ZALESKY, INCROWD

Since January, InCrowd has been conducting novel coronavirus (COVID-19) tracking research to understand the impact of the pandemic on several US healthcare stakeholder groups. Now in its fifth wave, InCrowd has been monitoring frontline-treating physicians’ perceptions on the spread of the virus, preparedness, a variety of concerns, and how they envision both pharma engagement and care delivery in the future. Discover the latest findings and insights from InCrowd’s most recent wave of COVID-19 physician research.


SEM Analysis During Coronavirus

IAN OREKONDY, ADCOMPLYRX

The emergence of coronavirus led to an increase in digital usage by not only consumers and patients, but brands as well. Our new environment impacted how pharma brands leveraged within such channels, particularly with regards to Search Engine Marketing (SEM). This session will examine search interest among consumers in various disease states as well as how pharma adjusted their patient advertising and messaging as the trajectory of this pandemic progressed.

Advertising During a Pandemic: What is Appropriate?

MODERATOR: BOB EHRLICH, CHAIRMAN, DTC PERSPECTIVES

BRAD EINARSEN, KLICK HEALTH

FRED CHURCH, FORMAT ANALYTICS

Advertising during a pandemic poses some unique challenges to marketers. Patients still need information and support that they regularly would, but now they also need to understand how COVID-19 impacts them, their disease, and their daily lives. This roundtable discussion will help you learn ways that your brands can find the right tone and messaging while being mindful of and sensitive to both patients and this crisis.

Telehealth in 2020

ANGELO CAMPANO, OGILVY HEALTH

(Sponsored by PatientPoint) Telehealth is an exciting development in healthcare – it removes geographical and access boundaries, meaning that housebound patients, those in rural areas and people with health conditions who travel frequently can retain the benefits of rapid communication with healthcare professionals, wherever they are.

The Growth of Telehealth & Its Opportunities

MODERATOR: BOB EHRLICH, CHAIRMAN, DTC PERSPECTIVES

AMANDA HARTZMARK, ABELSONTAYLOR

DAN SCHWARTZ, CHECKEDUP

MATT MCNALLY, OUTCOME HEALTH

LINDA RUSCHAU, PATIENTPOINT

Telehealth has taken on an increased role due to the pandemic, creating a new need for a virtual waiting room as well as altering how patient visits are conducted. Our panelists will share what this new practice looks like, what information patients are seeking from such platforms, as well as what challenges and opportunities this creates for both patients and brand marketers.

Thank You to Our Sponsor

Virtual DTC National is a monthly series! We are now accepting speaker proposals for our July 21 and August 18 events.

Interested in sponsoring a Virtual DTC National? Click here to download our sponsorship menu.