Virtual DTC Educational Series: July 21, 2020
About This Class
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COVID-19 Findings Update from Frontline Treating Data
MEGHAN OATES-ZALESKY, INCROWD
As states reopen and COVID-19 case numbers increase throughout the US, InCrowd continues the tracking of coronavirus-treating physicians that it began in January. Wave 6 of the research series is monitoring frontline physicians’ perceptions of the spread of the virus, the impact of states reopening, preparedness, a variety of concerns, and their views on care delivery for the future. Learn the latest findings and insights from InCrowd’s most recent COVID-19 research wave.
Providing Patient Support and Engagement Via Telehealth
MODERATOR: BOB EHRLICH, Chairman, DTC Perspectives
RICHARD M. AWDEH, MD, Cornea Refractive Surgeon & Chief Executive Officer, CheckedUp
JOHN MANGANO, SVP, Business Intelligence, Healthgrades
RACHEL SAMUEL, Strategy Insights & Planning Consultant, ZS Associates, New York
With the rise of telehealth and telemedicine, what has the experience been like for patients and doctors? Our panel of experts will share insights into how these advancements and technologies are being used to effectively support and engage with patients during a pandemic.
Supporting Patients in Today’s Virtual Healthcare Environment: A Comparative Study of How Patients Use Technology to Manage their Health
LIZ FOX, Director, Analytics and Insights, Phreesia
Now, more than ever, patients are searching for timely, reliable information that is easily accessible and allows them to make informed decisions about their health. As COVID-19 continues to dramatically impact how and where patients seek care, more patients rely on technology to help them manage their care and communicate with providers. In September 2019, Phreesia collected survey responses from patients about how they use technology to manage their health. The survey was repeated in June 2020 to understand what impact COVID-19 has had on those behaviors and opinions.
COVID-19 and Point of Care: Separating Fact from Fiction
ERIC TALBOT, SVP, Strategy & Insights, PatientPoint
While physician offices and physician office visits may look different amid COVID-19, doctor-patient engagement remains paramount. COVID-19 has been punctuated by all-or-nothing statements such as “everyone is moving to telehealth,” “no one is in the waiting room,” and “everyone is afraid to go to the doctor.” This session will cut the guesswork for marketers on COVID-19 and patient care, uncovering valuable insights from primary and secondary research on physician office traffic as well as physician and patient attitudes and behaviors.
The Impact COVID-19 is Having in the World of Healthcare and POC
NATHAN LUCHT, President and Chief Executive Officer, InStep Health
The onset of the coronavirus pandemic called pharmacies, HCPs, and drug manufacturers to the front lines, and their roles have been instrumental in saving lives and staving the spread of the virus. While many industries have suffered as a direct result of mandatory closures, the healthcare community has been asked to work ten-fold and to give their full attention to the pandemic. This session will take a deeper look at how this has affected pharmacies, physicians, and the point of care – and how they have quickly responded by retrofitting their physical spaces and methods of practice in order to continue to help patients. Additionally, Nathan Lucht will specifically look at what these changes mean for pharma and how successful marketers are continuing to get their messages in front of both patients and doctors.
Reaching and Engaging Consumers in the Pharmaceutical Category
FLORA MCKIERNAN, Senior Vice President, Pharmaceutical, Disney Advertising Sales
HCPs and patients have more choice and control than ever before when it comes to how and where they get their health information. Hear strategies for cutting through the noise and providing the most relevant content to your audience. In this session, Disney will share insights into shifts in consumer behavior and media, research findings on the impact of multiplatform advertising, proven strategies for the pharma category, and case studies of successful campaigns.
Top Questions for Patient Influencers from Pharma Marketers: Establishing Patient Community Trust in the COVID-19 Era and Beyond
MODERATOR: RICHELLE HORN, Sr. Director of Marketing, WEGO Health
PHYLLISA DEROZE, Diabetes Patient Leader
ERICA DERMER, Celiac Patient Expert & Advocate
MONIQUE GORE-MASSY, Global and National Lupus Patient Advocate/ Ambassador
WEGO Health recently surveyed over 300 patient influencers across hundreds of condition areas to answer questions from pharmaceutical marketers across dozens of companies and brands. The results were thought provoking and resulted in a comprehensive report by WEGO Health. In this session, we will present the findings, and have Patient Influencers weigh in as panelists on the themes to help steer pharmaceutical marketers in the right direction as it relates to collaborating with patients and building community trust during these uncertain times.
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