DTC 101 Elective Videos

DTC 101

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About This Class

Using Big Analytics to Measure DTC Impact
Tom Wassel, President, Pharmalytical, Inc.

The App-ization of Healthcare: Uber your Healthcare! The Imminent Future of Patient-Centered Medicine
Mike Spitz, Chief Strategic Storyteller, Blitz Strategy, LLC

DTC Creative Assessment
Frank Chipman, Vice President, Healthcare Practice, MetrixLab
Phil Sawyer, President & Communications Consultant, PW Sawyer Communications Consulting

Is the Digital Landscape Really Making Consumers Healthier?
Joy Bauer, RD, Nutrition Expert, NBC Today Show, Verywell Contributor
David Katz, Senior Medical Advisor, Verywell
Rachel Berman, RD, VP & General Manager, Verywell 

Is Using Spokespeople in DTC Ads Effective?
Dr. Brent Rollins, RPH, Ph.D., Assistant Professor of Pharmacy Administration, Philadelphia College of Osteopathic Medicine – Georgia Campus

Healthcare Advertising and the American Consumer: A Data-Driven Overview
Jon Swallen, Chief Research Officer, Kantar Media
Dave Emery, VP/General Manager, Kantar Media

Magazine Media Tells and Sells
Linda Thomas Brooks, CEO, MPA – The Association of Magazine Media

Driving ROI via Accountability
Thomas Bridge, Chief Executive Officer, Media Management, Inc.

BEHAVIORAL SCIENCE: ADVANCED COPY-TESTING RESEARCH
Frank Chipman, SVP and Healthcare Practice Leader, MetrixLab

NEW PRINCIPLES FOR FORECASTING DIGITAL DTC ROI
Fred Church,  Quantitative Research & Forecasting Expert / Consultant

F.Y.I. - WHICH SOCIAL NETWORK IS BEST FOR DTC MARKETERS?
Jeff Greene, VP, Digital Strategy & Insights, DRG Digital | Manhattan Research

SOCIAL MEDIA BENCHMARKS FOR PHARMA
Brad Einarsen, Senior Director, Social Media, Klick Health