About This Class
Using Big Analytics to Measure DTC Impact
Tom Wassel, President, Pharmalytical, Inc.
The App-ization of Healthcare: Uber your Healthcare! The Imminent Future of Patient-Centered Medicine
Michael Spitz, VP, Strategy, Klick Health
DTC Creative Assessment
Frank Chipman, Vice President, Healthcare Practice, MetrixLab
Phil Sawyer, President & Communications Consultant, PW Sawyer Communications Consulting
Is the Digital Landscape Really Making Consumers Healthier?
Joy Bauer, RD, Nutrition Expert, NBC Today Show, Verywell Contributor
David Katz, Senior Medical Advisor, Verywell
Rachel Berman, RD, VP & General Manager, Verywell
Is Using Spokespeople in DTC Ads Effective?
Dr. Brent Rollins, RPH, Ph.D., Assistant Professor of Pharmacy Administration, Philadelphia College of Osteopathic Medicine – Georgia Campus
Healthcare Advertising and the American Consumer: A Data-Driven Overview
Jon Swallen, Chief Research Officer, Kantar Media
Dave Emery, VP/General Manager, Kantar Media
Magazine Media Tells and Sells
Linda Thomas Brooks, CEO, MPA – The Association of Magazine Media
Driving ROI via Accountability
Thomas Bridge, Chief Executive Officer, Media Management, Inc.
BEHAVIORAL SCIENCE: ADVANCED COPY-TESTING RESEARCH
Frank Chipman, SVP and Healthcare Practice Leader, MetrixLab
NEW PRINCIPLES FOR FORECASTING DIGITAL DTC ROI
Fred Church, Director, Healthcare, SKIM
F.Y.I. - WHICH SOCIAL NETWORK IS BEST FOR DTC MARKETERS?
Jeff Greene, VP, Digital Strategy & Insights, DRG Digital | Manhattan Research
SOCIAL MEDIA BENCHMARKS FOR PHARMA
Brad Einarsen, Senior Director, Social Media, Klick Health