Reginald Ware, CEO,

About Me

The visionary behind (BDO) is Chicago native, Reggie Ware.  Ware has over 20 years of Multicultural healthcare marketing experience.  Ware’s background includes magazine and website publishing and public relations.  Ware is the founder of Heart & Soul Magazine, which was the first healthy lifestyle magazine for African American women and was eventually sold to BET.  Prior to publishing Heart &Soul Magazine, Ware headed a public relations firm in Los Angeles where leading physicians and dentists were featured in major media outlets ranging from Cosmo, Glamour, Vogue, and Essence magazines to the Oprah Winfrey show. 

Ware is now the CEO of (BDO), which is the all-important, primary online destination that defines Black Health.  Ware feels that BDO will be the number one reason African Americans will live longer, happier and healthier lives.  BDO offers culturally accurate strategies, tactics and health advice for African Americans and enjoys over 40 million visitors per month making it the World’s largest and most comprehensive online health resource specifically targeted to African Americans. 

BDO has been featured in the Washington Post, Atlanta Constitution, Dallas News, Self Magazine and Jet Magazine, to name a few.  Clients include:  Merck, AstraZeneca, Bristol Myers Squibb, GlaxoSmithKline, Novartis, Amgen, Walgreens and more.  BDO is also utilized as an invaluable resource by the Centers for Disease Control and the National Institute of Health when they have to get important messages to Black consumers.  Lastly, BDO boasts the largest online database of Black physicians and dentists, which serves as the nation’s most prominent, free referral service for Black doctors.

Ware attended the University of Arizona on a football scholarship and graduated with a degree in Marketing.  He is also a member of Omega Psi Phi fraternity and has received numerous awards for outstanding community service.

Reginald Ware, CEO,